Scraping Leads For Real Estate - Customer Success Story

Introduction: Automating tasks can streamline processes and save time. In the realm of real estate, automation plays a crucial role in staying competitive and engaging with potential clients effectively. One such automation process involves scraping real estate listings from websites and automatically posting them on Facebook. Let's dive into how this automated process works and the benefits it brings.

Automation Process Overview: The first step in this automation process involves scraping new real estate listings from a specific website. By logging in and gathering information such as listing numbers, prices, addresses, days on the market, features, amenities, and listing agent details, the system creates a comprehensive database of available properties.

Scraping and Data Organization: The automation script systematically goes through each listing on the website, extracting essential details and compiling them into a structured format. After gathering all the necessary information, the data is exported to a Google sheet for easy access and management.

Content Generation: Once the data is collected in the Google sheet, the system triggers the next automation step after a specified time interval. This automated task involves taking each listing from the sheet, utilizing chat GPT for content generation, and crafting engaging posts for Facebook. By customizing prompts and incorporating gathered information, the system creates compelling posts tailored for the audience.

Posting on Facebook: After generating the post content, the system seamlessly navigates to Facebook, accesses the newsfeed, and publishes the posts. This streamlined process ensures timely and consistent updates on real estate listings, enhancing visibility and engagement on the platform.

Conclusion: Automating Facebook posts for real estate listings not only simplifies the posting process but also provides a strategic advantage in reaching a wider audience and attracting potential buyers. By leveraging automation tools and technologies, real estate professionals can focus more on client interactions and business growth while efficiently managing their online presence.

VIDEO TRANSCRIPT

This is the first automation, which is going to go and scrape all of the new listings, um, that are on this website here. So it'll log in and then after running, it's going to produce, it's still running in the background, but just so we can see what it'll show at the very end. Um, it's going to produce this type of an output with some of the information on the actual listing number, the list price address, a bunch of information about the days on the market.

Um, and then Previous information, other things that are included in the house, like features, amenities, things like that. And the listing agent. So all of those are scraped from here. It's going to go over each entry on this page and scrape those details. After it scrapes all of these details, we can see what it highlights here.

So it's like this section, this section, this section, and the. Listing agent down here after it scrapes this page, it'll click return to results. And it's going to start on the next row after it finishes everything. It will put all of that data in this Google sheet. So I'll go ahead and stop this automation since we already have an example.

Um, this is the data that is going to be used in our next automation, which would be automatically triggered 10, 30 minutes after. The previous one, and it will loop over every single row we have in this Google sheet, take it to chat, GPT and create the post on Facebook. Let me move this out of the way. So if I click play steps here again, grabbing all of this data that we previously scraped, it's going to go to chat, GPT, give it some sort of prompt as well as all of that information that we want to use, um, inside of this listing post.

We can customize this prompt. However we want, of course, we'll give chat GPT a second to respond and I'll just scroll down so you can see chat. GPT is generating this post for us

next. We're going to go to Facebook, click on our newsfeed and post this.